
We provide grassroots advocacy with a mission to create a pro-jobs, pro-economy multimedia incentive program for Michigan.
Cast & Crew on a TV Commercial Set in Ypsilanti
Cast & Crew on an Industrial Set in Metro Detroit
Why Michigan Needs the Multimedia Jobs Act
45+ states and Puerto Rico, U.S. Virgin Islands &
Illinois, Minnesota, Ohio & Pennsylvania all have programs that include advertising commercials. Michigan is not on an even playing field with the nation, let alone with its neighboring states. Our state misses out on opportunities to host film, TV, advertising, and corporate video projects. Some of the competition also comes from overseas where marketers are finding financial benefits through lower production costs. Newly introduced legislation in Michigan has the potential to elevate our state as a leader in multimedia production and not stand idly by while its robust production industry loses out to more competitive states. MiFIA has consulted with professionals who’ve helped craft other states' incentive legislation. The Multimedia Jobs Act was built from the ground up and has been scrutinized for the successes and failures of other states’ programs. |
Why the Multimedia Jobs Act is Relevant for MichiganHistorically, Michigan has had a robust commercial and corporate industrial production market, but now marketers often require that a certain percentage of their commercial production be done in those states offering incentives. Without the Multimedia Jobs Act in place, Michigan cannot compete Commercial production helps create infrastructure. It builds the labor force and brick-and-mortar businesses to build a thriving production community. The production industry in Michigan has a fairly robust infrastructure that already exists. These incentives will only add to the strength of our base of resources. Editorial facilities, stages, and prop houses will grow. An incentive also impacts other industries that directly support the production industry: carpenters, catering, location rentals, hair, makeup, hotels, and restaurants, to name a few. The Multimedia Jobs Act Has Bipartisan SupportLegislators are beginning to understand the urgent need for creative solutions to our economic predicament and see the opportunity with a multimedia incentive program. Other states, including neighboring states, have already reinstated film incentives or increased their offerings. Demand for production is high and growing, with marketers, TV, film, and streaming services looking for content. A multimedia incentive is very timely as it will undoubtedly boost jobs and stimulate economic activity. Now is the time to act!
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