Join influential Ad Industry filmmakers and artistic collaborators to discuss the art of the beer label. It’s a night of creative inspiration, screening two Oscar Qualified short films (from Michigan and New Zealand) preceded by a packaging industry design discussion.
Proceeds from this event will support the Michigan Film Industry Association.
GET TICKETS
YOU MUST PURCHASE A TICKET AT EVENTBRITE TO ATTEND! MiFIA supporters receive a 15% entry discount. Using the word 'special' at checkout (by clicking the GET TICKETS link) applies a 15% admission discount.
Bell’s Two-Hearted Ale is America’s No.1 IPA. Comedian Dave Chapelle said aloud, “Why the hell did you put a fish on the label?” The now infamous & iconic trout image is found in every convenience store nationwide. The story of this one label twists and turns over the span of 40 years. The legends behind this label and many others have been buried in folklore, but the vision created at Bell’s started a revolution in the craft brewing industry that changed what a beer label could be - a piece of art. A Two Hearted Tale is the unconventional story of artist Ladislav Hanka, whose love of fishing, Michigan’s Upper Peninsula, and beer found its way into every store in America.
Watch A Two Hearted Tale trailer.
“The film is a testament to the power of storytelling, where the seemingly mundane subject like a beer label becomes a window to complex human experiences." - Reina K, Scene For Scene
A Two Hearted Tale will be screened with an animated short
“Diary of a Head Injury” (7mins): A severe concussion inspires a crash victim to confront the trauma and confusion of losing connection with the only person they ever really knew.
Films will be played on a 26ft LED wall
Sponsored by Detroit Liquid Ventures & Buddy's Pizza
Presented by Woodward Original, in association with Reprise Post & MiFIA
